What is link building?

Link building is the practice of creating one-way hyperlinks (known as “backlinks”) on a website with the goal of improving search engine visibility. Common link building strategies include content marketing, effective tool building, email outreach, broken link building and public relations.

Why are links so important?
To understand this, you need to hap your delorion and go back to the pre-Google days of the internet.

The day before, search engines like Yahoo! And Alta Vista was an influential player. And they ranked their search results 100% based on the content on a webpage.

Log in: Google.

Their now famous PageRank algorithm has changed the game. Instead of analyzing the content of a page, Google focused on how many people linked to that page.

And they were right. About 15 years later, links have become the best way to determine the quality of a webpage. That’s why backlinks remain the ranking signal to go to Google

That said, thanks to updates like Google Penguin, Google now ranks links by focusing not just on the amount of links.

You might think:

What exactly is a high-quality link? And how do I make them?

This is what I am going to cover in the next chapter.

How to find high-quality links

It’s important to know what makes a good (or bad) link before we dive into step-by-step link building strategies.

That way, you can focus on creating links that will actually improve your Google ranking.

In addition, here are the links that are really valuable for building:

Page authority
Is the page linking PageRank Powerhouse to you? If so, that link will have a big impact on your rankings.

In fact, over the years of testing, I have found that the authority to link to a page is more important than any other factor.

This is because the links to the authorization pages pass more authority (known as PageRank) to your site.

SEO Backlink

(Note: Although Google does not share PageRank information publicly, they still use it as the basis of their algorithms)

You can easily check a PageRank proxy index (“PageRetting”) using the characters.

Simply pop the URL in Ahafs and see its “URLRating”:

Link Building

Site authorities
The quality of a link is also determined by the sitewide authority of a domain.

In general, a blogger who does not have a link name on a site like NYTimes.com will have much more impact than a link.

Although these links are hard to find, they are worth the effort.

Again, Ahefs comes in handy here. Enter a URL from the site from the tool and check the site’s “domain rating”.


You can use Moz’s respected “domain authority” metric:


Site relevance
When it comes to links, the authority of a site is important.

However, the relevance of that site is also important.

For example, suppose you are running a website about Paleo Diet.

And you get a link from an authorized website about Unicycle. Can that link still be counted?

According to an interview with a former Googler, that’s not really the case.

According to Google Engineer:

“পাওয়া Getting a link from a high PageRank page is always used as valuable, today it is more relevant to the theme of your theme site, the relevance is the new PageRank.”

In general, you are from authority sites. in particular, authority sites that link to your site

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